I’m a user-first Product Designer with a knack for guiding designs from research right through to the final UI and implementation. My unique background - as a long-time Emirates cabin crew member - has honed my empathy, communication, and teamwork skills, which I now bring into every design decision.

Today, I’m the sole Product Designer at Xtremepush, leading a full SaaS platform redesign and building everything from the research programme and personas to the design system and experimental AI features. I thrive at the intersection of complex systems and elegant simplicity—whether that’s streamlining campaign workflows, improving analytics dashboards, or crafting intuitive subscription experiences.

Let’s create meaningful, intuitive digital tools that drive business results and delight users.